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LUMINA WELLBEING

Projet Type

Wellness & Spa

Location

Hoi An, Quang Nam Province, Vietnam

Role

Creative Director | Lumina Wellbeing

Scope of Work:

Across Lumina Wellbeing and its associated projects, I defined and led a cohesive artistic and sensorial vision.

Concept & Artistic Direction
Spatial & Sensory Design
Brand & Visual Identity
Creative Coordination

Between Earth & Light

Rooted in the essential balance between physical grounding and spiritual elevation, I developed the narrative of Lumina Wellbeing as a holistic and immersive journey.
Art, natural elements, and atmosphere come together to create a sensory dialogue between the strength of the land and the subtlety of the spirit.


Concept Inspiration:

Guided by the idea of wellness as a narrative to be fully embodied, I envisioned the Lumina concept as a sanctuary where the body reconnects with its origins while the mind unfolds toward clarity.

Two narratives shape the experience:

- Terra — Honoring the Earth, rooted in the heritage of the land and tactile authenticity;
- Aura — Elevating the Spirit, reflecting a subtle dimension of energy, sound, and light.

Together, they form a language of warm textures and ethereal glows, where scent, ancient practices, and modern design create a calm, immersive, and sensorial atmosphere.

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